Why Google My Business (GBP) is a Must for Every Local Business [The Benefits of Using in 2025]

No sales calls, lack of visibility, lack of revenue — small business owners often have to tackle these problems. 

 What if the best SEO Services Kolkata told you that there's a free tool that solves all of these problems? 

Yes, that's right! It's the Google Business Profile, the one-size-fits-all tool for small business owners. 

In this blog, the leading local SEO company in Kolkata will reveal all that you need to know as a small business owner and discuss how important is Google My Business Profile, why you should optimize your profile, and the benefits of a Google Business Profile. Let's move on to the next section! 

What is a Google My Business Profile?

A Google My Business Profile is a free tool provided by Google to help businesses appear on local search results. It was formerly known as Google My Business(GMB). Over 96% of people learn about a local business through Google search, which is no small percentage! It's mainly a feature that allows people to find your business and learn more information about your business. You can also allot your services or products into accurate business categories for more visibility!

Creating a Google Business Profile allows potential customers to search for your business. In short, you can also call it a Google local business listing tool. Once you understand how the Google business listing tool works, you can turn this free tool into a marketing tool and gain lots of customers without needing to invest money into Google Ads!

Sounds unbelievable, right? We're here to not just tell you but also show you that it's possible! As a leading digital marketing company in Kolkata, we have helped businesses achieve remarkable results. Here's an example of how our client, SMC Diamonds, benefitted from our SEO experts after we optimized their GBP!

If you want more potential customers to engage with your business, knowing Google My Business importance is crucial. Let's find out more in the next section!

Recommended: Google Business Profile: Guide For Small Business Owners

Why Every Local Business Needs a Google Business Profile: Upgrade Your Local SEO Game!

Statistically, 62% of people will ignore a business without any online presence. In today's times, the quickest way to gain more attention from potential customers is by appearing on Google search and maps.

Here's more on why setting up your Google Business Profile is important:

1. Boosts Local Visibility

79% of marketers believe that local SEO is a highly effective marketing strategy. If you want to increase your visibility on Google search results, it is important to create a Google My Business account. This ensures that your business is discovered when customers search for services near them and increases your chances of being found by local customers looking for what you offer.

2. Increases Website Visits & Calls

45% of people searching for local businesses receive appointment requests through GBP. By mentioning your website link and phone number alongside other business information on the business description of the GBP, it makes it easy for potential customers to connect with you directly. So, you can say that this helps drive more traffic to your site and increases the chances of receiving more calls to your business.

3. Improves Trust & Credibility

90% of people depend on the reviews of a local business to verify your business's credibility. A verified Google My Business profile with positive reviews helps establish trust with potential customers! 🌟 Customers are more likely to choose businesses that have a well-reviewed and verified Google Business Profile listing. Here's an example of the ratings and reviews of the GBP of our client, SMC Diamonds. 

4. Helps You Rank on Google Maps

Don't you want to appear at the top of search queries when potential customers use Google to search for your products or services? 70% of consumers are more likely to visit a business with a well-optimized Google Business Profile. Often your business may be overshadowed by higher ranking competitors, which is why you need to optimize your profile! 

Using Google My Business helps your business appear on Google Maps, making it easier for local customers to find your physical location and visit your business. This can also increase foot traffic and local awareness of your brand. Below is an example of our client, DSRV India, appearing on Google Maps!

5. Drives More Sales & Leads

80% of people who search for local products and searches on Google convert. When people search and Google your products, they’re already interested in your product or service. When they have easier access to your business information, then they're more likely to convert! Optimizing your Google Business Profile puts you in front of motivated buyers who are ready to take action.

6. Completely Free & Easy to Use

Do you know the charges to set up Google Business Profile? It's none! Setting up a GBP requires no money, and it offers high-value benefits for businesses of all sizes. It’s a simple and free business tool that can lead to substantial growth without any upfront cost. It's also important to verify your business profile to increase credibility.

Related: Benefits of Google Business Profile: How It Helps You Get Leads

How Google My Business Profile Helps Businesses Grow: The Benefits of Google Business Profile

Appearing in Google search results, especially on the top, can greatly benefit your business. More customers, sales, and growth- the benefits of using your business profile are endless! You need to have a Google Business Profile for such benefits. Below are some of the top benefits of Google My Business Profile offers

1. Appear in “Near Me” Searches

Seeing your business name on the top of search results is the dream of every small business owner! What if we told you that we can help you achieve it? In fact, search queries with phrases like "near me" or "close by" have seen about a 900% increase in the past two years! Google My Business ensures your business shows up when potential customers search for services nearby. This greatly increases your visibility in local searches.

2. Show Customer Reviews

Positive customer reviews on GBP enhance your credibility and improve your search engine rankings. 88% of people have said that reading online reviews has influenced their decision to buy products or services. The more reviews you have, the more likely new customers will trust you. 🌟

Reviews allow customers to gain an authentic understanding of your business and help them know the quality of services and products that the business offers. It's important to respond to customer reviews to gain more trust from customers! Do you know why reviews are Google Business Profile important for ranking in keywords? It's an important part of local SEO! Below, we have shared a review keyword analysis for our client, Bosky Interior!

Must Read: How to Get More Google Reviews Organically: Proven Methods

3. Get Customer Insights

You can get valuable data and insights through Google Analytics on your GBP. This helps you understand how customers interact with your business. You can track searches, clicks, calls, and more to optimize your marketing efforts.

4. Google Posts, Updates, & Offers

With GBP, you can share promotions, events, and updates about your business on your profile page for customers. This helps you to provide important business updates, keeps them engaged, and encourages repeat business.

In the image below, we have shared an example of post updates on the GBP profile of our client, Bosky Interior! 

5. Allows Direct Customer Interaction

GBP provides important information related to your business to customers, such as phone number, business hours, and business address. This lets them communicate with you through messages, calls, or by visiting your store. Direct interaction helps build stronger relationships and allows you to receive feedback about your business.

Read More: Why Local SEO is Important for Your Business Success

Conclusion

A Google Business Profile provides small businesses a platform to help their products or services reach more customers. If you want your business products or services to show in Google search results, then making your profile would be the best SEO strategy for your business.