What's the first thing your customers will see when they search your small business online? That's right, the business information and Google reviews! The top digital marketing company in Kolkata will share how to get many reviews on your Google Business Profile. 🔥
The number of Google reviews on your Google Business Profile signals to Google the relevance, authority, and popularity of your small business. Trust the words of the best providers of SEO Services Kolkata when we say that it matters a lot! In the next section, we'll briefly discuss the definition and importance of Google reviews and then share important proven methods on how to get good google reviews and tricks to upgrade your SEO game!
What are Google Reviews?
Google reviews are online reviews left by customers after using a business's product or service. Usually, when you search for a business online, these customer reviews are the first thing you'll notice in the search results. For a small business, these reviews on Google become an essential strategy to build a brand reputation.
Imagine this: you search for the "best tea stall in Kolkata" on Google. Most likely, you would be trusting the Google Business Profile with the most positive reviews, right? That's how impactful positive and negative reviews are on Google! We’ll show you how to get better Google reviews in the sections below.
Why Google Reviews Matter for Your Business
Did you know that 90% of people trust online reviews to evaluate a business? Google reviews for your business can make or break your business. Here's why Google business reviews matter:
1. More Reviews = More Trust
When was the last time you trusted a business with bad ratings on Google? You don't remember, right? That's because reviews serve as social and authentic proof of a business's reputation. 88% of customers trust online reviews as much as personal recommendations. ✅ If you want to build a strong brand presence, then positive Google reviews are the best way. Below is an example of FavFly's reviews from customers!
2. Higher Google Rankings
Consumers read around 10 reviews before they make the final purchase. If they see more positive reviews, then there are chances that they'll be more willing to make a purchase! Seeing positive reviews and ratings instantly generates more trust and makes potential customers more likely to make a purchase! 💰
Here's an example of a Google My Business Profile (GBP) of one of our clients. Not only are they ranking high, but they also have positive reviews and ratings! With our SEO experts, we managed to help them rank #1 for the keyword "Best Diamond Jewellery Store in Vancouver" within just 3 months! We're just one call away from helping you rank higher on Google Search Results and Google Maps! 📞 Reach out to get tips on how to increase rating in Google Maps!
3. Boosts Clicks & Sales
80% of people who search for local products or services convert. This is no small number. Imagine the number of clicks and sales you could get after you start getting more Google reviews from customers! We helped our client Bosky Interior achieve 3.08K clicks from 102 clicks. You can also achieve such impressive results if you get Google reviews for your business! Contact our SEO experts if you want to know how to get GMB reviews!
4. Builds Customer Loyalty
88% of people may be more likely to use your products or services and visit your business if they see that you respond to all reviews. If you want better reviews for a lifetime, then this is how to boost Google reviews. Responding to reviews shows potential customers that you care about feedback. This also applies to all reviews in general, including the bad reviews!
Read this to learn why customer reviews are essential for building trust, increasing sales, and driving growth.
4. Builds Customer Loyalty
88% of people may be more likely to use your products or services and visit your business if they see that you respond to all reviews. If you want better reviews for a lifetime, then this is how to boost Google reviews. Responding to reviews shows potential customers that you care about feedback. This also applies to all reviews in general, including the bad reviews!
How To Get More Reviews Online For Free
If you beg your customers to leave Google reviews, this may leave a negative impression on your business. Here's how to improve google ratings:
1. Offer Great Service
The best way to leave a positive impression and get feedback in the form of reviews is by delivering an amazing experience.
2. Engage with Existing Reviews
The amount of engagement with existing reviews leaves a stronger impression on the minds of customers, even more than the total number of reviews. Replying to every review (positive or negative) shows that you value feedback.
3. Run a Friendly Review Campaign
Offer a small perk or benefit (like a thank-you note, discount, or shoutout) to customers for honest reviews. This will help customers get social benefits while also helping you get reviews on Google.
4. Turn Negative Reviews Into Positive Ones
A well-handled complaint can turn an unhappy customer into a loyal fan! Don't be disheartened by the negative review. Instead, engage with it with proper care and help them find solutions to their worries!
What NOT To Do With Customer Reviews (Avoid These Mistakes!)
Reviews can significantly impact your business, however, there are some steps which you must avoid at all costs! The following are steps you should not do with Google reviews and how to increase Google rating:
1. Don’t Buy Fake Reviews
Google detects and removes fake or purchased reviews. Short-lived fame can make you pay the price and is definitely not how to get more google reviews for your business! It violates Google guidelines and might negatively affect your brand reputation.
2. Don’t Force Customers
Asking for reviews aggressively can make you lose customers. Bad reviews can also be good for the business because 82% of people look for negative reviews to set their expectations on your brand.
3. Don’t Ignore Negative Reviews
Respond to negative reviews politely and offer them a solution instead of criticizing them for leaving a bad review. When we advice on how to increase Google reviews for business, we ask clients to engage with the negative reviews! Quality reviews are made when you give your customers a chance to share their honest opinions.
Read More: Why Local SEO is Important for Your Business Success
Conclusion
The best way to increase Google reviews is through customer interactions. Knowing how to implement the right strategies can improve the ranking of your small business and leave a positive reputation.
