The Benefits of Google My Business Profile: How It Helps You Get More Leads

Businesses with Google Business Profiles are 94% more likely to be perceived as reputable. The statistics are just here to tell you the numbers, but the top local SEO company in Kolkata will show you real-life examples and benefits of a well-maintained Google My Business Profile! In this blog, we'll explore the benefits of Google My Business Profile.

Do you want to improve your business presence online? If yes, then your search is over!

Suppose someone from your locality is looking for services just like yours. They searched on Google and found you. Surely, they will visit you. So, it's essential to have your business included in the online listing. 

GBP is more than just listing your business information, it's a free tool used by business owners to maximize their visibility on search results pages! Yes, that's right! It's a digital marketing strategy that can help you unlock the horizons in the digital landscape. 

The leading digital marketing company in Kolkata is here to tell you about what is GBP, the benefits of GBP and to show you real-life examples of how it can boost your visibility across Google without investing in Google ads.

Before diving into the topic “benefits of Google My Business”, let’s know the basics

What is Google Business Profile?

Google Business Profile or GBP (formerly known as Google My Business Profile or GMB) is a free tool provided by Google to help businesses appear on local search results and Google Maps. It allows potential customers to know important information about your business, such as name, address, phone number (NAP details), website, working hours, customer ratings, and reviews. These details show up on search engine results when a customer searches for your products or services!

What are the benefits of using Google My Business listing?

About 96% of people learn about local businesses through online search results. Whether you are a local retailer, service provider, or restaurant business, you can use GBP to connect with potential local customers around your area! Moreover, multi-location businesses can manage multiple listings to help your products and services reach different areas. If you are a home-based business, then no worries! You can use service-area listings for your business.

50% of consumers who conduct local searches on their phones end up visiting a store. With top SEO Services Kolkata, you can easily unlock the full potential of your business sales through organic traffic in Google My Business!

To understand the benefits of Google My Business, take a look at the following statistics:

1. According to Google, local searches are 46% of all queries.
2. Website visits account for 56% of activities on Google My Business listings. 
3. Calls to the company account for 24% of all activities. 
4. 64% of consumers used Google My Business to get contact information for a local business.
5. Only Google My Business generates over 100 calls per month for 16% of the business.
6. 20% of search queries ask for direction from the listings

The benefits of Google My Business Profile are numerous. It is among the best methods to improve your local visibility and SEO efforts.

For example, if you are a customer searching for the "best café near me". If the cafe business has optimized its GBP profile, then most likely it appears at the top of search results. It's not impossible to achieve this for your own business, and we'll show you how in the next section!

Must Read: How To Improve Google My Business Profile Ranking

The Benefits of Google My Business Profile: Why it's a Game-Changer for Your Business

Level up and stand apart from the crowd of businesses with your GBP! 🔥 Let's take a look at the different benefits of Google My Business account:

1. Boosts Local Visibility

One of the top Google My Business benefits is that it helps you maximize the visibility of your business! Google prioritizes businesses with complete and active GBP listings. If your profile is updated with accurate details, high-quality images, and customer reviews, you're more likely to appear in the top search results.

Want to see a real example? Here's our client at the top of local search results on Google Maps! GBP uses location-based searches to rank local businesses on Maps. Google's algorithm takes proximity, relevance, and prominence very seriously for results on Google searches and maps. You can also achieve this for your local business listings!

2. Brings in More Leads & Customers

80% of people searching for local products or services online have high purchase intent. A well-optimized GBP profile ensures they find and choose you over competitors

Check out how we helped improve the performance of our client's GBP listing! This is the power of SEO expertise. 🔥

3. Improves Trust & Credibility

Let's be honest, what's the first thing that a customer searches for when checking any brand or service? Their ratings! A verified GBP will help you build a strong brand reputation and boost your business’s credibility. Customers are more likely to trust your business if your profile has more positive reviews and ratings. 🌟

Here are some pro tips:

Showcasing real images, customer testimonials, and timely updates on your GBP builds authenticity. Businesses with high-quality photos get 42% more requests for directions and 35% more website clicks. When customers find your business, they want to see images and videos to verify the authenticity of your brand. This helps your store to look more genuine and creates a positive impression on the minds of customers! 

Want to see how? After uploading 30 high-quality Geo-Tag images of our Client DSRV India, they jumped from rank to 20+ to top 3 within just 2 months for the keyword “ CA Firm in Gurgaon”! This is how photos on your Google My Business can help you improve your ranking for better visibility!

4. Drives More Website Clicks & Calls

Around 49% of people are more likely to buy from a brand with a local presence! Customers can easily call you or visit your website while searching for your products or services GBP allows customers leading to more conversion rates. 

Below is an example of how you can “Request a Quote” or “Book Now” buttons for immediate engagement!

5. Showcases Reviews & Builds Reputation

One of the benefits of Google My Business optimization is building a strong brand reputation. Positive customer reviews, especially the ones with important keywords on your GMB profile, can help build trust and reputation among people. Encourage happy customers to share their experiences on your GBP to improve brand reputation and increase sales. 

Below is an example of the GBP of our client: SMC Diamonds. Through this example, we can understand the importance of good customer reviews and star ratings to build social proof. A strong GBP can help you stand out from your competitors! 🔥

6. It’s Completely Free!

One of the best benefits of using Google My Business Profile is that it's completely free! Setting up and maintaining your Google My Business profile comes at no cost and provides your business with significant benefits. It's an easy marketing strategy to promote your business without any expenses. 

Moreover, you can track and analyze your progress easily for free! To show you an example, we have shared some important insights into the performance of our client SMC Diamond's profile page. 

7. Google Maps Visibility

86% of people prefer to use Google Maps to find local businesses. One of the greatest benefits of Google My Business Profile is that it makes it easy for customers to find and visit your store! Moreover, customers are more inclined to visit you if you're nearby, which helps improve your conversion rates. 

Buyers who locate a brand through its Google My Business page are up to 50% more inclined to buy. When you create a Google My Business listing and customers find relevant information about your store and its location on local map search results, it makes it easier for them to contact you and buy products or services! 

Read More: Why Local SEO is Important for Small Businesses

8. Customer Engagement from Posts & Updates

The benefits of updating Google My Business profile is that you can attract more visitors to your profile! Actively sharing offers, news, and events of your business can help you drive engagement and rank better on targeted keywords.  

Google My Business posts make it simple. There are many benefits to Google My Business posts.

Google My Business posts are a wonderful method to enhance your organic traffic. It also increases your local presence. Posting daily keeps your GMB profile active. When people like your post, it informs Google that you have relevant content. This method, combined with good SEO techniques, can help you climb the Google ranks. 

You can post the following on your GMB listing:

1. Offers and specials: Make your Google My Business page appealing to visitors. Consider "Weekly Specials," "Seasonal Offerings," kind of posts.
2. Informative content to educate visitors about your business 
3. Add images of your work or highlight your items. Google My Business listings with more than 100 pictures receive more hits.
4. Make a listing with a lot of media: Collaborate with a Google-certified 360 virtual tour specialist to add videos to your verified listing. Or make your own video to promote yourself and your company.
5. Answer the questions about your business from potential consumers and respond to them in a blog. Then post on your listing.

We'll show you how! After regularly posting for our client SMC Diamond, their rank on local Google search results increased From 20+ to top 3 in just 2 months for the keyword "Diamond Jewellery Store Vancouver"! Amazing, right? This is what you can achieve with the power of SEO expertise! 🔥

Pro Tips: Join Google's three-pack

You've probably seen local listings appear above organic results. It comes in a 3-pack style in the first-page preview. 

Most businesses are unaware that just having a free Google My Business listing is not enough. Update the GMB profile regularly. It may improve the local rankings and increase the chances of appearing in Google's local 3-pack.

Local 3-pack listings show consumers where your business is on Google Maps. As they appear high on the search results page, it boosts your impression significantly. 

Businesses who appear in Google's local 3-pack receive a 700% increase in clicks compared to those that don't. So, put efforts to show up in the 3-pack listing.

Start using Google My Business right away!

Setting up your Google Business Profile can help improve your online visibility and help you rank higher in search results. This can help your products and services reach more potential customers. Once it's up and running, it takes little management. You can also hire a marketing partner like Favfly to assist you with Google My Business.