Meta Ad Library: How to Use the Facebook Ad Library to Improve Your Ads in 2025

Your competitors’ facebook ad campaigns are running right now. You can’t see their ad performance dashboard—but you can peek into their ads, ad copy, creatives, and strategies.

That’s where the Meta Ad Library comes in.

Think of it as the ultimate ad research tool—a public collection of ads that lets you see every facebook ad, instagram ad, and even ads about social issues running across Meta technologies.

In this guide, we’ll show you ways to use the Meta Ad Library like a pro—the same framework FavFly uses to ship more winning ads for our clients.

What Is the Meta Ad Library?

The ad library is a public resource created by Meta for ads transparency.

👉 Trivia: Originally launched in 2019 as the Facebook Ad Library, it has now evolved into the Meta Ad Library, covering ads across Meta platforms (including Facebook and Instagram).

Here’s what it does:

• Shows active ads and inactive ads.
• Displays ad details like ad creative, ad copy, ad type, and targeting disclaimers.
• Includes ads related to social issues, political ads, and election ads for transparency.
• Provides a search bar to find ads by keyword, advertiser, or ad category.

In short → the Meta Ad Library lets you see ads your competitors are running and learn from their ad strategies.

Read More: Common Meta Ad Mistakes And How To Fix When Running Meta Ad Campaigns

Why Use the Meta Ad Library?

Every marketer asks: “What’s working in my industry right now?”
The fb ad library answers that question.

Benefits of Using the Ad Library:

✅ Ad Research → See winning ad creatives from competitors.
✅ Ad Inspiration → Find relevant ads in your industry.
✅ Ad Monitoring → Track how long an ad has been running.
✅ Transparency → Spot ads about social issues or restricted categories.
✅ Funnel Strategy Insights → Learn how brands move users from awareness to conversion.

👉 Pro Tip: The longer an ad has been running, the better it’s performing. Advertisers don’t keep paying for ads that don’t work.

Ways to Use the Meta Ad Library Like a Pro

Here are the exact ways to use the Meta Ad Library to improve your ads:

1. Spy on Competitor Ads (Ethically)

Search your competitors in the ad library search bar.

• See every active ad campaign they’re running.
• Note down their ad copy, images, and video ads.
• Save ads for future reference and build your ad strategies.

👉 Use Facebook Ad Library to find ads that have been running for weeks—these are likely high-performing ads.

2. Study Ad Creative & Ad Copy Frameworks

The library shows how advertisers write their headlines, CTAs, and design creatives.

• Which types of ads are they running—carousel, video, collection ads?
• How do they message their offer?
• Do they highlight social proof or discounts?

Save the best ones and build a library for inspiration.

3. Analyze Different Ad Categories

The meta ad library groups ads by ad category:

• Commercial ads (products, ecommerce).
• Political ads and ads about social issues.
• Financial products.

This helps you learn which ad category requires disclaimers or extra compliance.

👉 Example: If you run ads for financial services, you’ll see how other meta advertisers add disclaimers and follow advertising rules.

4. Use It to Improve Your Ads

The ad library to improve your campaigns works like this:

• Compare your ad copy to competitor ads.
• Spot trends in ad creative (short videos, emojis, text overlays).
• Test similar ad types (e.g., if everyone runs video ads in your niche).

👉 Trivia: Video ads are the most common ad type across Meta, with 64% of top-performing campaigns using them in 2024.

5. Track Ad Longevity & Performance Clues

The ad library does not show ad performance directly (like CTR or ROAS).
But you can still gather clues:

• Ad has been running for months = strong ROI.
• Multiple versions of the same ad = A/B testing in action.
• Frequent changes = underperforming ads.

6. Save Ads & Organize for Research

Use the save ads feature to build your own swipe file:

• Save ads from ads in your industry.
• Organize by funnel stage (top, middle, bottom).
• Review them during campaign planning.

👉 Pro Tip: Check the library regularly to keep up with trends in ad strategies.

Also Read: Understanding The Difference Between Meta Ads Vs Boosted Posts & What Should You Use?

How to Access the Meta Ad Library

It’s simple:

1. Go to the Meta Ad Library website.
2. Use the search bar to type keywords, advertiser names, or topics.
3. Filter ads by country, ad category, or ad type.
4. Click an ad to see ad details, including when it started, variations, and whether it’s active.

You can also use the Ad Library API for deeper analysis of ads across Meta technologies.

Case Study: Using the Meta Ad Library to Write Winning Ads

One of our clients, an ecommerce fashion brand, struggled with ad fatigue. Their facebook ad campaigns had high CPC and low conversion rates.

Here’s how FavFly used the meta ad library framework:

• Researched competitor ad creative in the fb ad library.
• Noticed successful brands were using video ads with influencer content.
• Found ad copy structures that highlighted urgency (“Only 24 hours left!”).
• Rebuilt the campaign using those insights.

👉 Result: CTR improved by 41%, conversion rate doubled, and their ads scaled profitably.

Best Practices for Using the Ad Library

To use the Meta Ad Library like a pro, follow these best practices:

✅ Filter ads → Narrow down to relevant ads in your region or category.
✅ Save multiple ads → Build your own research library.
✅ Look for ads that have been running → Indicates success.
✅ Don’t copy blindly → Use ads for inspiration, not duplication.
✅ Check political ads → If you’re in sensitive categories, learn from disclaimers.
✅ Review library regularly → Marketing trends shift fast.

Quick Checklist: How to Leverage the Meta Ad Library

✅ Use the ad library search to find relevant ads.
✅ Study ad categories for compliance.
✅ Save and organize ads for ad research.
✅ Spot winning ad frameworks from long-running ads.
✅ Leverage insights to improve your ads.

Why Work With a Meta Business Partner

Here’s the truth → The Meta Ad Library is powerful, but knowing how to turn insights into winning ads requires expertise.

That’s where FavFly, an official Meta Business Partner, comes in:

• We use the ad library to monitor competitors and build strategies.
• We know how to turn insights into high-performing ads.
• We ensure compliance with meta advertising rules.

With FavFly, you don’t just use the Facebook Ad Library—you use it strategically to create winning ads every time.

Conclusion: Use the Ad Library to Improve Your Ads

The Meta Ad Library isn’t just a transparency tool—it’s your secret weapon.
From spying on competitor ads to refining your ad creative, it’s a guide to building better facebook ads in 2025.

👉 Don’t just scroll—use the Meta Ad Library like a pro. Save ads, study them, and turn insights into winning ad campaigns.