Why My Ads Keep Getting Rejected: Ad Reasons and Fixes to Avoid Ad Rejection on Meta

Your campaign is ready.

You’ve written the perfect ad copy, uploaded the best images, and set your targeting.

Then, ding Meta sends you the dreaded notification:

👉 “Your Facebook ad has been rejected.”

It feels like preparing a five-course meal only for the waiter to say, “Sorry, kitchen’s closed.” Frustrating, right?

But don’t worry you’re not alone. Every marketer has faced ad rejection at some point. The good news? In most cases, a rejected ad can be fixed quickly once you understand Meta’s ad review process, reasons, and fixes.

In this guide, we’ll break down why your ads keep getting rejected, what to do next, and how to avoid ad rejection in the future so your campaigns run smoothly across Facebook and Instagram.

Why Do Facebook Ads Get Rejected?

Meta’s advertising platform is like a picky schoolteacher with a red pen if your ad copy, landing page, or creative doesn’t meet the advertising standards, your ad gets rejected.

Here are the most common reasons behind ad rejection:

1. Ad Copy Violates Policies

Your ad copy might:

• Make misleading claims (“Lose 10kg in a week!”).
• Mention personal attributes (“Are you diabetic?”).
• Encourage discriminatory practices (excluding certain age, gender, or location unfairly).

2. Images or Video Content Issues

• Low-quality or misleading visuals.
• Ads that promote restricted content (weapons, adult, alcohol).
• Visuals that go against Instagram community guidelines.

3. Landing Page Mistakes

• Landing page doesn’t match the ad content.
• Broken links or slow-loading websites.
• Missing disclaimers, privacy policy, or misleading information.

Read More: Understanding The Difference Between Meta Ads Vs Boosted Posts & What Should You Use?

4. Special Ad Categories

If your ad involves housing, credit, employment, or social issues it falls under Special Ad Categories. These require strict compliance, or else your ad is rejected by Meta.

5. Technical or AI Errors

Sometimes, Meta’s automated system flags a completely compliant ad. This happens often, and in such cases, a simple ad review request can fix it.

👉 Trivia: Did you know nearly 10% of Facebook ads are rejected each year, but 25–30% of appeals are approved after review?

How Meta’s Ad Review Process Works

Before fixing a rejected Facebook ad, you need to understand how Meta’s ad review process works.

When you submit an ad:

1. Automated Review → AI scans your ad copy, image, video, landing page, and targeting.
2. Decision → If something looks suspicious, your ad gets marked as “Facebook ad rejected.”
3. Manual Review → If you disagree, you can submit an ad review request. A human reviewer checks compliance with Meta’s advertising policies.

👉 Trivia: The ad review process usually takes under 24 hours, but during busy periods (like festive seasons), it can take 48–72 hours.

Step-by-Step Fixes for a Rejected Ad

When your Facebook ad has been rejected, don’t panic. Here’s the game plan:

Step 1: Check the Reason

• Open Ads Manager.
• Look at the rejected status.
• Read the specific reason for rejection (ad copy violation, misleading claims, landing page, etc.).

Step 2: Edit Your Ad Content

• Rewrite ad copy to avoid personal attributes or exaggerated promises.
• Replace images or video that might mislead.
• Ensure your landing page matches your ad promise.

Step 3: Submit an Ad Review Request

• Click “Request Review” in Ads Manager.
• Explain why your ad is compliant with Meta’s advertising standards.
• Stay professional. No rants. No blaming.

Step 4: Re-Submit or Create a New Ad

• Once edited, submit the ad again.
• If rejected again, consider creating a new ad with a fresh ad ID.

👉 Must Read: [Meta Advertising Policies 2025: What Every Business Must Know]

How to Avoid Ad Rejection in the Future

A rejected ad slows down your campaigns. To avoid ad rejection altogether, follow these best practices:

✅ Write Policy-Compliant Ad Copy

• No misleading claims.
• Don’t reference personal attributes directly.
• Avoid discriminatory practices.

✅ Use High-Quality Visuals

• Stick to clean, relevant images or video.
• No restricted content.
• Ensure visuals align with Meta’s ad policies.

✅ Fix Landing Page Issues

• Match ad copy with landing page.
• Add privacy policy and disclaimers.
• Make sure links work.

✅ Follow Special Ad Rules

• Housing, employment, or credit ads must use Special Ad Categories.

✅ Monitor Ad Performance

• If an ad gets too many disapprovals or negative feedback, edit it.

👉 Trivia: Advertisers who follow Meta’s ad policies closely see 40% fewer ad rejections.

What To Do If Ads Keep Getting Rejected

Sometimes, even after edits, your ad gets rejected repeatedly. Here’s what to do:

• Submit another manual review.
• Try editing your ad → new ad copy, new visuals.
• If the ad review process work fails, contact Meta Support.
• As a last resort, create a new ad account inside Business Manager.

Quick Checklist: Fixing a Rejected Ad

✅ Open Ads Manager → Check the rejection reason
✅ Edit ad copy, visuals, or landing page
✅ Submit an ad review request
✅ If needed, edit your ad and re-submit
✅ Contact Meta Support if rejection persists
✅ Use best practices to avoid ad rejection in the future

FAQs: Facebook Ads Rejected

Q1: Why do my ads keep getting rejected?
Most Facebook ads rejected cases are due to ad policies violations in ad copy, visuals, or landing page.

Q2: Can I avoid ad rejection completely?
Yes by ensuring compliance with Meta’s advertising policies and best practices.

Q3: How long does the review process take?
Normally under 24 hours, but can extend to 48–72 hours.

Q4: Can Instagram ads get rejected too?
Yes. Since Instagram is part of Meta platforms, Instagram ads follow the same ad review process.

Conclusion: Don’t Let Ad Rejections Stop You

Every advertiser faces the dreaded facebook ad rejected notification at some point. But here’s the truth: most rejections are fixable.

Whether it’s tweaking your ad copy, fixing your landing page, or submitting a manual review, there are always reasons and fixes to get your campaigns approved.

Remember → Meta isn’t rejecting your ads to punish you. It’s ensuring compliance with advertising standards to protect both businesses and users.

The sooner you align with Meta’s advertising policies, the faster your ads run without interruption.