Benefits of Facebook Ads: Why Advertise on Facebook in 2025?

In 2025, Meta (Facebook + Instagram) has over 43.1 percent of the total population, actively using it in India. That’s more than any other country! People spend hours every day scrolling through Facebook, Instagram stories, and reels. Your customers are already there, just a few clicks away.

As a top digital marketing company in Kolkata, we can't reiterate enough on how your audience is already browsing, liking, and following brands. In fact, 80% of people in India follow at least one business on Instagram or Facebook.

If you're not using Facebook Ads yet, you could be missing out on thousands of potential customers every month.

Let’s see why Facebook and Instagram are still the best places to grow your business, even with a small budget.

Key Benefits Of Advertising on Facebook for Small Businesses

If you're running a business in India, whether it's a small salon, a coaching center, or an online boutique, you probably want to reach more people without spending a fortune. That’s exactly what Facebook Ads (or Meta Ads) can help you do.

Let’s break down the top reasons why Facebook and Instagram are still the best digital advertising platforms in 2025:

Massive Reach at Low Cost

Facebook lets you reach thousands of people in your area for just a few hundred rupees. For example, with only ₹50 to ₹100, your ad can reach over 1,000 people. Compare that to flyers or hoardings — which cost 10x more and don’t even tell you who saw them!

You can start advertising with just ₹200 a day and increase your budget as your business grows. That’s why so many small business owners in India prefer Facebook over traditional ads.

Swarnabha Industries, a growing industrial machine brand, ran Meta Ads in March–April 2025 with a budget of ₹24,000. The result?
627 verified leads at just ₹39.17 per lead, with a 5–7% conversion rate — and they sell high-value machinery!

This is one of the biggest advantages of Facebook advertising: high returns, even on small investments.

Show Ads to the Right People (Highly Targeted)

With Facebook Ads, you don’t waste money showing your ad to random people. You can target by city, age, gender, interests, or even language.

Let’s say you’re an interior designer in South Kolkata. You can target homeowners aged 28–45, living in your area, who are interested in home décor or luxury furniture.

This is called advantage targeting. It’s one of the best tools Facebook offers to help you find your perfect audience.

That’s what makes social media marketing in Kolkata so powerful, especially for local service businesses.

Perfect for Visual Storytelling

Instagram and Facebook are made for visuals: photos, videos, reels, carousels, and more. These visual ads work wonders for industries like fashion, food, photography, fitness, and design.

Carousel ads allow you to showcase multiple products or services in a single swipeable format. You can even use video ads to show behind-the-scenes, testimonials, or your team in action.

This is especially useful for brands like Chobir Kotha, a wedding photography business in Kolkata. Between June 2024 and April 2025, they got over 300 leads through Meta Ads. From those, 60+ bookings were confirmed, all by showing their creative work through photos and videos.

Drive Real Action: Calls, WhatsApp, Website Visits

Want people to call, message, or visit your website? Facebook makes it easy. You can choose actions like:

• Send WhatsApp message
• Call now
• Visit website
• Apply now

This is ideal for small service-based businesses — like a real estate agent or yoga instructor — who want direct contact with customers.

These benefits of Facebook lead ads are perfect if you're trying to grow without hiring a big sales team.

Recommended: Facebook Lead Generation Tips: Generate Leads Effectively!

Build Brand Trust Over Time

Facebook Ads let you stay visible, even if people don’t buy the first time. When someone sees your ad 3-4 times, they start to trust your brand.

You can even retarget people who clicked on your ad earlier but didn’t take action. This feature is a major facebook advertising advantage for small businesses trying to build long-term visibility.

Track Everything with Analytics

Unlike traditional ads, Facebook Ads show you what’s working — and what’s not. With tools like Ads Manager, you can track:

• How many people saw or clicked your ad
• Which age group or gender responded best
• How much each lead or sale cost

This helps you make better marketing decisions every week — without guessing.

Facebook also provides data through Meta Pixel, which lets you track what people do on your website after clicking your ad.

One of the biggest benefits of using Facebook ads is this: you’re always improving.

Must Read: Google Ads vs Meta Ads: Which Is Best for Your Business?

Facebook Ads vs Traditional Advertising: What’s Better for You in 2025?

If you’ve ever spent ₹10,000 on flyers or a newspaper ad and wondered, “Did anyone even notice it?”you’re not alone.

Many small business owners in India still rely on traditional advertising like leaflets, hoardings, and local classifieds. But in 2025, the truth is: these methods are outdated, expensive, and hard to track.

Let’s compare them to Facebook Ads — which are faster, smarter, and more effective.

Traditional Ads vs Facebook Ads (Quick Comparison)

Traditional ads may still work in some cases, but if your business needs speed, control, and real results, Ads on Facebook are the clear winner.

Think of it this way: why spray paint your ad across the whole city when you can show it only to people who care, on a screen they check every day?

Let’s move on to how you can combine Facebook and Instagram to double your results.

Instagram + Facebook = Double Power for Your Business in 2025

Here’s one of the smartest moves you can make as an enterpreneur in 2025 — run one ad and appear on two platforms: Facebook and Instagram.

Thanks to Meta Ads, your campaign can show up across both platforms at the same time. That means more reach, better post engagement, and stronger results — all without spending extra.

Why does this matter?

• Facebook users include a wide age group — from young adults to working professionals and even decision-making homeowners.
• Instagram, on the other hand, is perfect for visual storytelling — especially for brands in fashion, food, design, events, and lifestyle.

When your marketing campaign runs across both, you reach different segments of your target audience with the same effort. You can adjust the advertising budget and placement using Ads Manager, based on what’s working.

As a marketer or local business owner, this combination gives you better returns than placing an ad in the newspaper or relying only on email marketing or flyers.

Plus, Meta gives you insights into demographics, behaviors, and performance — so you can optimize your digital marketing strategy based on real data.

In short? Ads on FB and Instagram work better together.

Ready to Grow? Facebook Ads Can Help You Get There

You don’t need a big agency or a massive budget to get results. Start with as low as ₹300/day and run a smart Facebook ad campaign that speaks directly to your audience. With billions of active users, Meta remains the most powerful social media advertising tools in 2025.

Need help choosing the right format? Maybe collection ads, stories ads, or tracking with Facebook Pixel? Our team at FavFly, one of the best seo company in Kolkata, who also excels in Ads expertise, got you back. We can help you make the most out of Meta ads and guide you toward real business growth, without overwhelming your schedule or wallet.