If that sounds familiar, you’re not alone. Many Indian service-based business owners are pouring money into ads in 2025 and still not seeing real results. The issue often isn’t your budget, it’s the platform you’re using.
This is where the Meta Ads vs Google Ads debate begins.
Google Ads helps you target people who are already searching for what you offer, while Meta Ads (on Facebook and Instagram) lets you grab attention even before people start searching.
Whether your goal is more phone calls, WhatsApp leads, or store visits, choosing the right platform is key. And as the best digital marketing company in Kolkata, we help you make the best choice!
Why Paid Ads Matter in 2025
It’s 2025. Your customer is scrolling, searching, and comparing all within seconds. If your business isn’t visible when and where it matters, you're losing out. Period.
And here’s what’s wild: In India, 92.9% of internet users use Google daily. On top of that, over 566 million Indians are active on Facebook, and more than 250 million use Instagram. That’s your customer, live and scrolling.
Still wondering whether Google Ads or Meta Ads will work better for your business?
If you're a small business owner, digital creator, or local brand, tapping into this traffic isn’t optional anymore - it’s essential. Whether you’re testing your first Meta Ads gig or looking to scale your social media marketing in Kolkata, the opportunity is right there on the screen.
In this blog, we’ll break down Meta vs Google Ads in simple terms, backed by real Indian examples. As an advertiser, you can choose what’s best for your business in 2025.
What Are Google Ads & Meta Ads?
Let’s simplify it.
Think of Google Ads like answering a question. When someone types “best CA near me” or “buy sofa set online,” your ad appears right at that moment. That’s why Google Ads is great for people who are already looking for a solution.
Now, imagine scrolling through Instagram and spotting a beautiful cake from a bakery you didn’t know existed. That’s Meta Ads, more like a digital hoarding that grabs your attention when you’re not searching but still interested.
Google runs on search intent, YouTube, and the Google Display Network. Meta Ads run across Facebook, Instagram, Messenger, and more.
As a trusted Digital Marketing experts in Kolkata, we’ve seen both ad platforms boost results when aligned with the right strategy from a digital marketing company in Kolkata.
Recommended: Facebook Lead Generation Tips: Generate Leads Effectively!
Google Ads vs Meta Ads: Side-by-Side Comparison
Here’s a quick glance at how the two advertising platforms stack up. If you’ve ever wondered why one platform performs better than the other, the answer often lies in how each one works under the hood.
Understanding these differences between Google Ads and Meta Ads helps you align your campaign types with what your business actually needs.
When Should You Choose Google Ads?
Let’s say someone searches “pest control near me” or “top chartered accountant in Kolkata.” They’re not browsing. They’re ready to act. That’s where Google Ads shine.
Google Ads are best when your target audience is already looking for a product or service like yours. This is called high-intent traffic, and it’s where search ads and Google Display Ads dominate.
Here’s when to choose Google Ads:
- You want direct leads, phone calls, or WhatsApp messages
- Your business solves urgent problems (e.g. plumbing, legal, repair)
- You offer B2B or location-based services
- You want to appear in Google Search Results immediately
Real Example: A cleaning service provider implemented a Google Ads campaign focused on generating calls and WhatsApp messages. Over 14 days, they achieved 52 conversions from 102 clicks, a conversion rate of 51%. This success was attributed to clear ad messaging, strategic use of call and WhatsApp extensions, and daily campaign optimizations. (Source: Md Rajib, Linkedin)
If you're looking for quick conversions and results, use Google Ads. It’s a better choice when your audience is actively seeking and ready to click on a Google ad.
As a trusted local SEO company in Kolkata offering expert SEO services Kolkata, we’ve helped dozens of service-based businesses choose the right platform for the best ROI. At Favfly, we guide business owners toward smart ad decisions, whether that’s Google or Meta - based on real goals, budget, and audience behavior.
When Should You Choose Meta Ads?
Ever scrolled through Instagram and suddenly stopped because a saree ad caught your eye? You weren’t even looking for it, but the photo, the colors, the vibe made you click. That’s the magic of Meta Ads.
Facebook and Instagram Ads are perfect when you want to get noticed especially by people who don’t know your brand yet but are likely to love what you offer.
Choose Meta when:
- You run a visual-first business like fashion, food, home décor, events, photography
- You want to build brand awareness and stay top-of-mind
- You’re telling a story with your product or service
- You want to run retargeting campaigns (those “reminder” ads that follow people after they visit your page or website)
Real Example: We ran Meta Ads for Rig Photography (a wedding photography business), targeting engaged couples in specific cities. In just 3 months, we generated 217 leads by spending ₹18,000, bringing the cost per lead down to an incredible ₹83. Now that’s ROI.
Or Should You Use Both Together?
If you want the best results, combining Instagram, Facebook Ads and Google Ads may be the best move.
Think of Meta Ads as the hook. They attract attention, build brand awareness, and nurture interest. Then, Google Ads seal the deal by capturing those ready-to-buy users actively searching for your service.
Here’s how it works: Run Meta campaigns to introduce your brand to a wide audience, retarget people who engaged, and then use Google Search Ads when they start searching for exactly what you offer.
It’s not about choosing one platform over the other, it’s about letting both do what they’re best at. Together, they form a full-funnel strategy that works like a charm.
Bonus Tips!
- Check out tools like Google Keyword Planner and Meta Ads Library. They help you spot the right keywords and see what your competitors are running.
- Set up Google Analytics 4 (GA4) and the Meta Pixel so you can track what’s actually working: clicks, leads, conversions — everything.
- Don’t go all in on day one. Start small, test what performs well, and once you find a winning ad, that’s when you increase your budget and scale.
In the era of 2025 & 26, Meta Ads build curiosity and brand recall through rich visuals and storytelling. Google Ads captures buyers who are actively looking and ready to take action. Together, they form a powerful funnel from awareness to conversion.
No matter if you brew coffee, build homes, or teach online, when you combine Meta and Google Ads, your brand doesn’t just show up — it stands out.
👉 Still unsure which platform is right for your business?
Contact us, and we'll make it happen for you!
