Manisha Agarwal

The Brief

Meet Xpert Now, a groundbreaking platform connecting users with experts in education, mental wellness, legal, finance, and more. Their unique pay-per-minute model aims to revolutionize how Indians access professional advice, while giving experts an opportunity to monetize their knowledge flexibly. But breaking into a crowded market with a new concept came with its challenges.

  • Client: Xpert Now
  • Service: Social Media Marketing
  • Timeline: Nov 2024 - Dec 2024
  • Platform: Facebook, Instagram
case study- CHALLENGE
THE REMARKABLE JOURNEY

From Challenge to Victory

The Challenge

Xpert Now wanted to break into the Indian market with its unique concept but faced an uphill battle.

Their mission was to stand out in a crowded digital space, attract both users and experts, and create awareness for a pay-per-minute model that was unfamiliar to most.

Here’s where the challenge truly lay – introducing a new business model, growing their social media presence from scratch, and building trust in a competitive landscape with high engagement costs.

Their pain points:

  • New concept with low brand awareness in the Indian market.
  • Low initial follower count on social media platforms.
  • Struggled to generate user-generated content for trust and credibility.
  • High cost-per-acquisition for user onboarding.
  • Difficulty in establishing consistent engagement on social media.

So, we got creative and rolled up our sleeves to help Xpert Now soar!

Our Strategy

We didn't just focus on small changes – we designed a comprehensive strategy to make Xpert Now stand out in a crowded digital space. Here's how we boosted their growth:

  • Developed a comprehensive content calendar with engaging reels, carousels, and testimonials to build a strong online presence.
  • Created user-generated content (UGC) using AI-powered tools to drive trust and expand reach.
  • Optimized performance marketing strategies to drop cost-per-acquisition (CPA) from Rs. 1100 to Rs. 655.
  • Tailored content that directly addressed the pain points of both users and professionals, ensuring engagement from both sides.
  • Enhanced social media engagement with motivational captions and optimized posting schedules.

This strategic approach made Xpert Now’s social media presence a hit!

Result

Check out these results that speak volumes:

  • Massive Reach Boost: Over 533.1K views in the last 30 days.
  • Impressive Engagement: 1.8K interactions and 108 new followers in one month.
  • Reduced Cost-Per-Acquisition: Dropped from Rs. 1100 to Rs. 655.
  • Increased Credibility: Consistent use of professional testimonials built trust.
  • Organic Growth Win: UGC and organic content drove long-lasting results.
  • Audience Growth: Targeted, engaging content ensured steady follower increase across Instagram and Facebook.

533.1K

Reach

108

New Followers

1.8K

Increased Interactions

40%

Reduced Acquisition Costs

The Result

mANISHA aGARWAL
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Manisha Agarwal,Founder & CEO

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