Vikash Agarwal  - Om Concrete Products

The Brief

Meet Om Concrete Products, the concrete expert born in 2008. Its founder Mr. Vijay Kumar Agarwal, is a leading industry expert in manufacturing premium quality concrete products in Kolkata.

They are not just any company; they're the ones who make manhole covers - those wonderful blocks on the ground, patterned tiles - strong stones along the pavement, and durable gully grates.

What they do is not just construction; it's a saga of strength, innovation, and becoming a key player shaping the very essence of the construction sector across Kolkata.

  • Client: Om Concrete Products
  • Service: Search Engine Optimization of Website
  • Timeline: 11 May 2023 - 11 Sept 2024
  • Platform: Google
case study- CHALLENGE
THE REMARKABLE JOURNEY

From Challenge to Victory

The Challenge

Even concrete champions like Om Concrete Products once faced a tough digital challenge.

They're already leaders in manufacturing amazing concrete items, but there's a lot of competition online. So, they set a huge goal – they wanted to be the first thing you see when you search online.

Their pain points:

  • Low organic traffic
  • Poor keyword rankings
  • High competition in the online space
  • Struggling to convert visitors into leads

Our Strategy

Om Concrete Products aimed for the digital throne – the first page of online searches. Why?

Because being there means everyone finds them first for concrete wonders or products.

We didn’t just put a plan together, we laid the foundation for their digital success with a clear, focused SEO strategy:

  • Studied competitors and optimized technical SEO.
  • Built high-quality backlinks to improve domain authority.
  • We sat down with Om Concrete to pick the best keywords for online victory.
  • The website got a makeover, but this was a special SEO-friendly makeover.
  • Every create separate product pages and blogs that answered potential customers' questions.
  • Targeted high-volume, low-competition keywords to attract qualified leads.
  • Improved internal linking and overall structure to make navigation seamless for both users and search engines.
  • Enhanced the site’s speed and fixed broken links.
  • Ensured the website was fully mobile-friendly and optimized for search engines.

Result

Hold your breath; the result was spectacular! Om Concrete Products claimed victory with first-page rankings for a bunch of keywords.

It's not just visibility; it's a concrete takeover of search engine results. The optimized website content became a massive hit. Result?

Lots more people checking out the concrete goodness. They got 981 total clicks and 85.3k impressions in just 14 days.

  • Started with just 11 clicks and skyrocketed to 24.2K clicks within the campaign period.
  • Began with 853 impressions and soared to 1.72 million impressions within the campaign period.
  • 100% of Target Keywords Now Rank on the First Page of Google
  • OM Concrete Products Now Receives 30-40 Leads Per Month
  • Visitors Are Staying Longer and Engaging More
  • Domain Authority Boost

2,790

Organic Traffic

2,763

Organic Keywords Ranks

30 - 40

Leads

205K

Impression

100%

Target Keywords Rank On First Page

The Result

Vikash Agarwal - om concrete products
Client Feedback

I FavFly

hi I am Vikash agarwal from Om concrete product. This video is basically a testimonial to FavFly we have been using their services offsite Management Seo services for last 3 to 4 month and toally our website in less than 3 months is ranking in top 10 in all Google searches and across all the products we have more than 10 to 12 products.....

Vikash Agarwal,Proprietor

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