What Is Dofollow Link? How Do Dofollow Links Affect Site Rankings?

Your backlink profile tells search engine algorithms how to perceive website connections. They use dofollow links to traverse between domains and bypass nofollow links.

You may have seen different tags while adding a link to HTML. But what about the links with no tag? That is the SEO dofollow link.

All the backlinks are by default dofollow and have a direct impact on search results.

More you get links from websites with high authority, your website generates more traffic.

So, want to know how dofollow link building boosts your site rankings? 

Before that, learn what is dofollow link from the SEO expert in Kolkata.

What Is Dofollow Link?

For dofollow link building, you have to do nothing. 

If you get links from website without a nofollow tag, search engines will automatically arrive at your page. Thus, your organic ranking will be increased.

By default, all new links on your website are dofollow.

So, how to do dofollow SEO properly to higher your SERP ranks? 

Recommended: Detailed SEO Explanation- Everything You Need to Know for SEO Strategy!

How Do Dofollow Links Affect Site Rankings?

SEO Dofollow link is used by search engines to traverse the web and record who is connecting to who. It transfers domain authority as "link juice" from one website to another.

When a high-ranking site connects to you, search engines will consider you more trustworthy. Also, you get lots of referral traffic.

It potentially increases your PageRank and pushes you to the top of SERP. That’s what the dofollow link does!

So, understand why dofollow links are still vital in SEO today?  

Getting a "backlink" from a credible site helps companies stand out and raise site rankings dramatically. 

Must Read: Top 8 Benefits of SEO for Small Businesses

Is It Appropriate To Dofollow An External Link?

Now you know what is dofollow, the next question is, should you dofollow every external link? 

Dofollow links ideally guide search engines to material that is current, relevant, and correct. Also, share both the external site and your website "link juice."

Whereas, reciprocal dofollow links increase traffic when the external site has a comparable rating to your own. 

To keep your backlink profile healthy, use a mix of nofollow and dofollow links on your website.

Tip: Use nofollow tags on sponsored, UGC and spam links to look natural and avoid Google penalties.

What Is The Best Nofollow To Dofollow Link Proportion?

For links leading to your site, there is no "optimal" ratio. Some people recommend a 50/50 split or 30/70 nofollow/dofollow links. 

Based on top websites, the mix is closer to 25/75. It shows successful websites have more dofollow links.

So, follow the footsteps of high-ranking websites of your niche.

How To Check Dofollow Links?

Are you unsure if a link is dofollow or nofollow? You can look at the HTML code of your website to find nofollow tags. But what if the link is from another external site? 

We, provide the best SEO services in Kolkata, and also suggest employing dofollow link checker tools like Dofollow Link Checker, Link Analyzer, etc.

So, that’s all for what is dofollow link and why they are important. Plan your link building strategies properly to get the most out of it!