WhatsApp is the world's top famous messaging service. It has 2 billion monthly active users. So, businesses started using WhatsApp to connect directly with consumers.
Facebook launched WhatsApp Business, a dedicated app for enterprises. In this resource, we'll look at the benefits of WhatsApp Business account.
Learn from our experts how it may help you build an effective connection with your consumers. Also, go through WhatsApp for business features and advantages of WhatsApp Business.
WhatsApp Business is a free messaging app that lets businesses establish a platform on the world's most popular messenger. The app allows you to connect with consumers using text messaging. It has a far greater response rate than other contact techniques.
Small businesses can reap the advantages of WhatsApp business. It includes automation, tools for sorting consumers and effectively responding to communications.
This OTT chat app provides efficiency and convenience of personal messaging to customers. Over 500 million people have downloaded WhatsApp Business as of now.
Texting has become our major mode of communication. 78% of customers want to communicate with businesses via text.
Customers need personalized responses, real-time communication, and immediate solutions. So, omnichannel interactions are essential. Waiting to talk to a customer support agent is now labelled as unsatisfactory practice.
WhatsApp Business promised to use omnichannel communications. It promotes the development of conversational commerce. So, you can personalize consumer engagements.
Deliver one-way notifications like:
i) Appointment reminders
ii) Shipment updates
iii) Payment alerts
iv) Verification codes
v) Boarding passes
WhatsApp Business API lets organizations engage consumers through two-way customer care chats and surveys.
Companies can take advantage of WhatsApp Business's responsiveness with the new API. And reach out to people all over the world. Besides, its encryption and authenticated credentials provide the protection that organizations and customers need.
But the benefits of the WhatsApp Business account don’t halt here. But which features make WhatsApp Business so effective?
Let’s have a quick brief on WhatsApp for business features.
The primary goal of WhatsApp Business is instant engagement with your consumers. This platform allows you to interact swiftly, manage your time, whether you are a customer or a business owner.
WhatsApp has included unique features in this one to support businesses. The unique traits include:
The business profile on WhatsApp Business includes:
This profile helps you exhibit your brand on WhatsApp. This is a modern business approach to communicating with your clients directly and personally.
There is a specialized area of analytics in the Settings menu. You may monitor the progress of your marketing initiatives. Check the number of sent and received messages, the accurate readings. Also, track if a user has blocked you.
All this data is essential to growing your business in the right direction.
To get the statistics, follow these steps:
Away messages work in the same manner as greeting messages do. It delivers a personalized message to those who try to connect the business beyond their working hours. You can provide your work hours or add a unique message. You may set them to be turned on at the selected time.
Steps to create a message away:
You may also modify your away message and specify when you want to deliver it from this section. You have the option of sending at any time, on a custom schedule, or after your work hours.
WhatsApp for Business allows you to send a message of welcoming to users after starting a business discussion, or after 14 days of inactivity. You can greet and introduce your business to a new potential lead without delays and wait periods.
Steps to create a message of greeting:
These are often texts in which common queries are answered. Quick replies allow you to save and repeat regularly sent messages, so that typical queries may be answered without any delay. To fast respond and send you only click the "/" button on your keyboard.
Businesses may organize and classify their contacts with easily accessible labels. You can find and maintain contacts groups and arrange them in this way effortlessly. Determine each customer's current communication stage. It might be anything like 'New client' or 'Invoice sent.'
Steps for a new contact to add a label:
Adding a new label steps:
In this feature, the message is delivered to each contact separately. A WhatsApp broadcast list can include a maximum of 256 contacts. The message will be delivered as a regular conversation to each recipient. The recipients are unaware that the message was delivered through broadcast.
WhatsApp Business provides message templates. It allows you to send pre-written messages, such as appointment reminders, shipment updates, and approvals.
Facebook Shops is the platform to develop and integrate personalized shopping experiences across the Facebook family of applications for your business. You may interact with potential consumers and promote your products and services through your shop. It is a useful resource for any developing firm.
When you connect your WhatsApp Business account to your Facebook store, you may have consumers who view your shop write you a text via the WhatsApp Business app.
To connect these accounts, you must do the following:
You must be an admin on your Facebook Business Manager account.
Catalogues enable your business to exhibit its items. So customers can simply explore and check out things they are interested in and want to purchase. With catalogue, you don't have to send each item, price, and description individually, as you used to. Now that everything is easily organized on your WhatsApp page, you won't have to refer your clients to the website or elsewhere.
Add information to each item in your catalogues, such as the price, description, and product code. This is far more convenient for your consumers than directly asking you about each item individually or switching from WhatsApp to the website.
You can add a catalogue to your business profile. It can promote up to 500 items or services. Then post the catalogue links on social media to assist clients to learn more about your company. So, they may contact you directly with sales and support inquiries.
Steps to create a catalogue:
As a marketing service provider, we found that WhatsApp Business is a fantastic tool for both large and small businesses. The advantages of WhatsApp Business can help you increase sales, advertise your company on the world's most popular messenger, and provide a 5-star customer experience.