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The Digital Success Story of West Bengal’s Biggest Government-Led Shopping Festival

With limited time and a complex audience mix, we built a powerful multi-phase organic content strategy across Facebook and Instagram. From highlighting Bengal’s culture and commerce to real-time engagement across locations, the campaign generated 3.9M+ reach, 28K+ interactions, and 11K+ link clicks, proving that authentic storytelling can drive large-scale results without paid ads.

Brand Name

Bengal Shopping Festival

Duration

0 days

Industry

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Bengal Shopping Festival 2024
The Challenges we faced in Meta Organic for Bengal Shopping Festival
The Strategy We Applied for Bengal Shopping Festival
The Result We Achieved for Bengal Festival Organically
The Result We Achieved for Bengal Festival Organically
The Result We Achieved for Bengal Festival Organically
Bengal Shopping Festival work
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Prakash Sashidharan

As the convener of Bengal Shopping Festival and joint secretary of CWBTA, working with FavFly has been a great experience. Their focus on social media marketing brought in excellent weekend footfall and helped us attract marquee brands. Wishing them continued success — great job team!

Prakash Sashidharan / Convener

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