One Epic Festival Campaign & ₹59L in Revenue?

With low festive recall and no lead-gen system in place, ZARA Lounge needed a standout Rath Yatra campaign. We launched a Meta-first strategy with viral Reels, hyperlocal targeting, and a digital-to-store coupon system. The result? ₹59L+ in revenue, 514 coupon redemptions, and a Meta ROAS of 2.90 — all from just ₹45K in spend.