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We strongly believe that there’s no merit in a one-size-fits-all approach when it comes to SEO, content marketing, social media or PPC. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines.
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The Good Marketer believes in open and honest relationships with all our partners. We provide regular updates with equal attention paid to the reasons behind your greatest successes as well as any areas that could be improved. You’ll know exactly what we’re spending your hours on and where your money is going - because we know, for a small business, it doesn’t grow on trees.
Although we’re one of Kolkata's top digital marketing agencies, our priority is always your business’s growth and achievements. That’s why we don’t believe in resting on our laurels. You’ll be assigned a dedicated account manager, cherry-picked from our experts based on your requirements. They will be the driving force strategising and fuelling your campaigns on a day to day and month to month basis.
Being affordable is absolutely relative, and Kolkata marketing agency fees can make all the difference for a small business. Whatever resources you’re working with, our experts are able to make your money work hard for you, preventing wasted ad spend and advising on the most effective, efficient sales streams. But also, we work hard for you, our proactive nature delivering what you need without breaking the bank.
Digital marketing agencies in Kolkata will tell you they’re obsessed with trends. But trends are only significant if they’re relevant. At The Good Marketer, because we’re your partner and we’re invested, we are obsessed with your business. We’re driven by success, tailoring campaigns and creative ideas accordingly. So, if it’s in your best interest to shift up a gear to capitalise on key eCommerce dates or venture onto a new platform, we’re prepared to strategise and execute that.
It will tell you how you can outdo your competitors in these areas to keep your customer attention.
Website audits are an essential measure to improve the efficiency and visibility of your website.
Identifying your audience allows your business to focus marketing efforts that are most likely to buy.
Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more!
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.
A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information.Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
(All stats come from studies done by Louise Myers)
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
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