The Ultimate Guide to On Page SEO - What It Is and How to Do It

Introduction

Hey there! Are you looking to improve your website’s visibility on search engines to drive more organic traffic? It’s simple, yet every single person complicates it! If you want to learn the easiest way, you’ve come to the correct place! In this blog, we will talk about on page seo and how to do it. 

Before starting, we would like to inquire if you’re looking for an SEO expert in Kolkata. If the answer is yes, Fav Fly is at your service! We are the best seo company in Kolkata and offer multiple services like seo on page optimization, PR, digital marketing, design services, press releases, and a lot more. So next time you find it difficult to trust any Seo services Kolkata, connect with us immediately! 

Now, let’s delve back into the topic! 

What is On Page SEO?

On page SEO, also referred to as on-site SEO, is the process of optimizing or revamping parts of your web pages. The objective is simple, ranking higher in the search results and driving more organic traffic! 

Most people tend to confuse off page with on page SEO. But, both these are completely different. We will take a closer look at their distinction in the later parts of this blog. 

On page seo examples comprise content, title tags, internal links, and so on. It primarily involves optimizing elements within your website to boost its user experience, relevance, and visibility on search engines.

The Difference Between On Page and Off Page SEO

While on page seo checklist is all about revamping elements within your website, off page seo focuses on the activities performed outside of your website to enhance its visibility and readability.

Off page seo comprises activities like backlinking, social media, Public Relations, and so on. Backlinking is usually the most significant off-site seo factor. 

However, you generally have more control over on page seo optimization. Thus, focusing on it first would be fruitful for your career if you’re a beginner. 

Importance of On Page SEO

As mentioned before, search engines solely focus on the keywords used and their relevance to a user’s search intent. Additionally, they also look at another on page seo checklist. It means Google or Bing pays attention to on page seo signals when serving the user.

Their algorithm always changes, but they continue prioritizing the best user experience. In short, they concentrate on excellent on page seo strategies. The creation of insightful and relevant content is what reflects the best seo on page optimization.

How to Perform On Page SEO Optimization

1. Write Quality Content

The very first step in on page search engine optimization refers to the creation of unique and high-quality content. It must match your searcher’s intent. Start by conducting efficient keyword research. You can do this by using free or paid tools like UberSuggest, Wordstream, Ahrefs, SEMrush, etc.

Copy the link of similar content or blog. Paste it into the tools to find relevant keywords with higher ranks and lower competition rates. You can also search by entering a keyword, such as ‘best cafes near me’. Most of the time, you already know the keywords or transition phrases. You have to scratch your heads and you can easily come out with them.

Make sure the keywords you select are of high position and volume. Also, the keyword difficulty should be low when targeting them. One of these on page seo techniques is using long-tail keywords also. They may have a lower search volume but lower difficulty as well! This makes it easier to help you rank. 

After conducting keyword research, the next on page seo checklist involves content creation. These could be in the form of blogs or articles. Follow this on page seo guide to create them in an SEO-friendly way.

• Include the keywords naturally into your content, and avoid overstuffing. Stuffing them would harm your rankings.

• The content should match or be relevant to your target audience’s search intent. 

• The content should be informative and relevant. It should properly solve the queries of your readers.

• Research well before writing the blog. Make sure your content is factually correct and accurate.

• Make sure to stand apart from your competitors, by incorporating on page seo factors like avoiding plagiarism at all costs. Copying others’ content will make the search engine penalize your work by affecting your ranking.

• Note that these engines want you to write something very different from others. 

• Incorporate more visual content like ad copies, infographics, memes, etc.

2. Input the Targeted Keywords Calculative

The on page seo meaning is not just writing unique blogs but also adding the targeted keywords strategically. Search engines study your web page to see what it’s about. The readers also do the same. Thus, for effective on page seo optimization, make sure you add them in

• Heading 1 (H1)

• The first paragraph of the copy

• Subheadings (H2, H3, H4, etc.)

• Throughout the body of the content wherever it fits best

You can use some on page seo checker tools like Ahrefs. It reports to you as soon as it detects some issues. Moreover, it provides recommendations and alternatives. For example, it will ask you to add a shorter or longer meta description. This will enhance your content quality and also improve its readability. 

3. Improve On Page SEO Title Tags

Title tags are HTML codes that indicate the title of your web page. Also, they show them in that title in search engines, browser tabs, social media posts, and so on. In addition, these also enhance the search engine rankings of the web page. A good on page optimization of title tags will decide if a user will click on the page. 

Follow these on page seo strategies to make your title tag revamped. 

• Keep it short and sweet

Keep it between 50 -60 characters. A longer one would ultimately be cut by the engine.

• Incorporate your target keyword

Using it in the title would make Google understand what your page is all about.

• Stand apart from the crowd

Do not copy-paste the other users’ titles. Duplication heavily affects your search engine rankings. Hence, come up with a unique piece.

4. Write Visually-Appealing Meta Descriptions

A meta-description is one of the most important factors for on page optimization in digital marketing. It is usually present below the meta title of your blog. For instance, “how to define your target audience effectively”.

However, a meta description doesn’t have a direct impact on your search engine rankings. But they can be a decrypting factor for a user searching for a particular query on Google or Bing. It serves as an on page seo definition which helps them understand if the page is relevant to their interest or not.

If your meta description doesn’t match the person’s search intent, then Google may select its description for seo on page optimization. If you want your meta description to get selected, follow these quick and easy on page seo elements or tips.

• Make it mobile-friendly 

Google shortens meta descriptions after 120 characters on mobile. Thus, optimize them for a mobile user as well by keeping them short. 

• Incorporate your target keyword

Adding the target keyword in your meta description is a very crucial one among one the seo on page factors. In addition, bold your keywords used as Google also does to highlight the information represented. It makes your content stand apart by making it look more visually appealing.

• Use active voice

Avoid using passive voice as blogs are generally conversational. You’re directly talking to your audience. Hence, use active voice as much as possible. However, you can use a more passive voice in an insightful blog of health or science niche but within a limit. 

• Add a Call-To-Action (CTA) button

Encourage the readers to take action, such as placing an order or booking a consultation by adding a CTA button in your article. Some of them could be “try now”, “subscribe”, “read more”, etc.

Check site audit to know if there are duplicate meta descriptions. Some of the best on page seo tools for the same are SEMrush, Google Keyword Planner, and a lot more. 

5. Use Headers and Subheaders

Using headers and subheaders like H1, h2, etc. structures your page and highlights the importance of on page seo. It helps Google in understanding the scaling of your pages. Plus, it makes your content easier and more engaging to read. You can also use h4, h5, and h6 to further subdivide the information in your content.

Using keywords in headings help your content match with a user’s search intent. This elevates your readability and improves your rankings on Google for relevant key terms. You can use them as it is to the content or alter them a little to avoid grammatical errors. 

6. Optimize URLs

Use simple URLs to avoid making them look mysterious. This is the most important thing you have to remember in on page seo. Add worlds that are relevant to your content so that readers can understand what your page is all about. Don’t forget to mention your target keyword into the URL, to enhance its readability. 

7. Add Internal Links

Internal links in elements of on page seo refer to the hyperlinks that direct you to different pages on the same site. Here’s an example of the same: How Off-Page SEO Can Benefit You. Here are a few reasons why these links are important on page ranking factors.

• They assist search engines in understanding the structure of your site and how pages are related to each other.

• They allow Google Crawlers to find and navigate to new pages.

• They communicate to Google that the linked-to-page is of value.

• They help visitors navigate through your website

• Visitors stay on your site longer through these seo on page factors.

• Google understands that a user’s search intent matches the content of your website.

Ultimately, traffic increases on your website.

8. Add External Links

External links are usually the on page seo best practices that point to other websites. These enhance user experience and build credibility with your audience. 

However, there has been a discussion over whether these directly influence on page seo rankings. But, Google has clearly stated that adding external links is a great way to improve on page seo. 

Hence, make sure you’re including external links from reliable and safe sources, such as Government websites, reputed pages, etc. Follow these tips to enhance your on page seo strategies.

• Keep it short and simple

Don’t add complicated or long blocks of links. This is because screen readers cut all characters after the limit of 125.

• Incorporate your target keyword

Ensure to add your target keyword to enhance readability but don’t forcestuff.

• Adding alt text to ornamental images is a big no-no

Alt text indicates that it’s describing an image. Thus, don’t add it to these pieces. It would only be a character wastage.

To find missing alt text on your website, click on the “Issues” section on your site audit tool. This is an example of the SEMrush tool. 

Apart from including optimized alt text, here are several other ways to optimize graphics to add to your content.

• Write elaborative file names

Google knows about a page’s motif through file names, captions, and so on. Thus, take the example of pink-one-piece.jpg. This file name is far better than IMG555.jpg.  

• Compress Images

It helps in a faster loading time. There are many free and paid tools for the same. You can select anyone after thorough research. 

9. Revamp for User Engagement

If a user spends more time on your website, Google will consider it as an on page seo checklist. If users leave quickly from there without staying much, it will think there’s something wrong with your page. 

Have you ever heard about the terms bounce rate or dwell time? Google applies “interaction data” to decide if a search result matches a user’s intent. This helps it monitor the metrics via machine learning. 

Thus, note this one way of becoming Google's eye apple. Add important written content “above the fold”, where the visitors can see it before scrolling. Most people don’t have time to read every single line of your page. So make sure they grasp the information by reading the description and title only.

Using subheaders and images is a great way of enhancing readability. Adding CTA is also one of the great on page seo examples. 

Advanced On Page SEO Strategies

Once you’ve mastered the on page seo for beginners, it’s time to try some advanced strategies to rank higher. Let’s delve into those tactics! 

1. Revamp for Website Speed

We may not know all the ranking game plans. But we surely know that page speed is one of the greatest seo on page factors. Hence, it’s important to optimize your page speed for good performance. You may use Page Speed Optimizer to get an overall metric of how your page is performing and can improve it as well. 

Note these main web vitals. These are features offered by Core Web Vitals.

• Largest Contentful Paint (LCP): The amount of time a piece of content takes to load.

• First Input Delay (FID): The amount of time your website takes to respond to the first communication from the visitor (For example, clicking on a link)

• Cumulative Layout Shift (CLS): The time taken by your website to shift (move down) as other or more content starts loading, such as images or banners.
  Start by clicking the “Analyze” button after entering the URL. 

2. Target Featured Snippets

Featured Snippets come up in the “position zero” above all the other organic search results. Hence, they can make it easier for you to drive more click-through-rate (CTR). Some of the popular forms of featured snippets include:

• Videos

• Lists

• Tables

• Definitions

You can use the Keyword Overview Tool of SEMrush to see if a keyword has a present featured snippet. For instance, use the keyword “Are dogs vegetarian”, enter your target market (suppose, US), and click on the “Search” button. 

You’ll see all the information related to this key term, such as keyword difficulty, search volume, Cost Per Click (CPC), and a lot more. 

Scroll down to the “SERP” section. To the extreme right side of the graph, you’ll see a link named “View SERP”. By selecting it, you can see what the SERP appears like for that particular keyword when it’s not impacted by location, user behavior, etc. 

If you want to achieve supremacy, create or upgrade your page following on page seo best practices. Some of the effective ways for doing so include

• Answering the doubt in a clear-cut and user-friendly way.

• Understanding the visitor’s search intent.

Configuring the answer accordingly. For example, it could be a concise one or two lines answer, a video, a graph, and so on.

3. Add Schema Markup

Schema markup is one of the best on page seo tools for on page seo techniques. It adds code to a page that better explains the page content. 

You can convey your message to the search engines about what your page topic is all about, whether it contains a recipe or a technical blog, and so on. Ultimately, the SERP can review that. You can get rich snippets using schema in SERP. They usually appeal like this:

Cook: 1hr 30 min                                                                                       Prep: 20 min

Level: Intermediate 

Schema markup also boosts your site’s CTR. The above-given examples are just for reference. You can add many distinct types of the same to your web page.

Common types of schema markup include

• Testimonials (Reviews)

• Products

• People

• Events

• Local Businesses

• And a lot more

You can find detailed information about the same at Schema.org. 

On Page SEO Tools

1. Google Keyword Planner

Helps identify relevant key terms and phrases along with metrics like keyword difficulty, cost-per-click, and search volume.

2. SEMrush

Provides holistic keyword research, competitor analysis, and content revamping features. 

3. Moz Keyword Explorer

Provides keyword suggestions with high rank and search volume as well as low difficulty. The SERP analysis and CPC data are also offered.

4. Yoast SEO

It is a powerful WordPress plugin that offers on-page optimization suggestions and analysis of readability.

5. Google Analytics

Tracks and analyzes user metrics to measure performance and engagement to ensure the effectiveness of your on page seo techniques.

Google Search Console

Offers insights and valuable data such as crawl errors, search performance, and status of indexation.

Conclusion

In concussion, on page seo is an important aspect of digital marketing. It directly impacts your website’s readability, rankings, engagement, relevance, visibility, and organic traffic. By implementing the given on page seo tips, one can learn the basics to advance in no time. 

Of course, everything needs time, consistency, and patience just as this one. So keep reading similar blogs like this and learn new skills daily to master seo on page optimization. Good luck!