As a small business owner, you must know how important Google Business Profile is! Without Google Business Profile listing, local SEO is insufficient. Go through 10 optimization methods to boost Google Business Profile.
As a small business owner, you must know how important Google Business Profile is! Without Google Business Profile listing, local SEO is insufficient. So you may ask, does Google Business Profile improve local ranking? The answer is yes.
If you have an optimized Google Business Profile, your chances of ranking grow. You may also join the Local 3 pack of Google with a high rank.
You can't imagine how much exposure you may get here.
Now the question comes how to increase Google Business Profile ranking or how to boost Google Business Profile?
Simply start optimizing to improve Google Business Profile listing. Make the most of its exceptional features.
In this resource, you can learn how to increase Google Business Profile ranking and improve Google Business Profile listing of yours. We'll go through 10 optimization methods to boost Google Business Profile.
If you want to improve your ranking on Google Business Profile, follow these measures to achieve the greatest results.
Before we get there, let's look at why you should work on and improve Google Business Profile listing.
As you can see, an optimized business listing looks appealing. It gives much more information that customers require without visiting your website. So, optimize your profile for quality engagement and lead generation with GMB.
Google's GMB profile ranking algorithm checks the location, relevance, service and content quality. Optimizing Google Business Profile means you are providing more information about your business. That signals Google, causing it to increase Google Business Profile ranking.
People may discover you with keyword searches, contact you, visit your website, look at your products and services, ask for a quotation, schedule an appointment, and more if your Google Business Profile listing is optimized. You may also track the actions and customer behavior with GMB insights.
Now you understand how essential it is to improve Google Business Profile listing for local SEO. Let's go through 10 tips on how to increase Google Business Profile ranking by our SEO experts Kolkata.
You need a verified GMB listing before optimizing. In short:
i) Create a GMB account
ii) Fill up all the information such as name, address, contact information. Ensure this NAP is accurate.
iii) After completing, verify your listing
The first thing that visitors notice in your Business Profile is the brief description. It displays right below your company name.
You can manage and change the description in the ‘From the business' area. This text appears in your profile's reviews section.
Mention your company's description in such a way that it includes all important aspects. Local results are more influenced by how much relevant information you provide.
To enhance the description, do:
If you select the right category for your business, customers can find you through that category keyword. Every category has specific features as well. That makes your profile more appealing and effective.
Google has a few categories. Therefore, it is critical to select the appropriate ones. Check what your rivals used to determine the major category.
Many enterprises don’t fit under one category. Set your major category to your main offering (for example, "Grocery Store"), then choose any additional categories that apply, such as "Grocery Delivery Service" or "Gourmet Grocery Store."
After you select a category, Google will provide you with a list of attributes. You can choose them to further define your business. Attributes are unique qualities that potential consumers look for, such as "free wi-fi."
You may choose up to ten categories.
Customers are 42% more likely to seek directions to a business if its GMB Profile has photographs. Also, 35% of customers click through to the website because of them.
So, use photos to increase Google Business Profile rankings. Follow the strategy below:
Adding images and videos regularly tells Google that your GMB listing is current and up to date. This influences your ranking in search results.
Before adding media, read the guidelines.
Check This: What is Alt Text and Why it is important in SEO?
Google reviews are the most influential element in customer purchasing. Thus, this is a crucial ranking component in local SEO algorithms.
Businesses with many reviews and good star ratings qualify for the local 3 pack. So, they help to stand out from rivals.
62% of consumers leave a review if asked. Use email, text, social media, and in-person discussions to request them.
Also, respond to reviews as soon as you receive them. Thank users who provide positive feedback and help consumers who leave negative comments.
You can post news, deals, events, and products to your Google Business Profile. They appear at the bottom of your Business Profile in the "Updates" section. Depending on the search query, they may become more visible.
Here's how a post can help you improve Google Business listing:
This Question-Answer area is especially essential to optimize since anybody can ask questions and also can answer them on your business profile. This might cause incorrect information on your profile.
You cannot disable the Q&A function of your Business Profile, but you may maintain it:
Adding products and services is beneficial to promote your business. It appears as a catalog in your GMB profile, which can help to increase Google Business Profile ranking.
Include the name, description, and price of items and services. When a searcher clicks on a product, the entire description appears. In addition, Google may include a link to your items in your category area.
Message feature allows searchers to send a text message to you from your GMB Profile. With 82% of consumers using their mobile for local search (92% for youths), this is an excellent chance for customers to contact you.
To activate the Request a Quote button, enable the messaging. Get the detailed steps to set up this feature here.
You can also configure message alerts on your Google Business Profile dashboard.
It is critical to specify your working hours so that the public has a sense of your availability. Also, mention the holidays.
You may add happy hours to give customers special offers during a specific time. Include a CTA like “Book a Table” or “Get Appointment” etc.
And we leading Kolkata SEO company, done here with all the 10 tips on how to increase Google Business Profile ranking. Implement all features on your Google Business Profile Profile. Use these methods to better and more relevant leads. Best wishes!