What Is Nofollow Link? Everything You Need To Know!

While including links in your content, you may have seen different tags there. And one of them is “nofollow.” 

Nofollow link is an important component of link building. They may help you improve your ranking if nofollow links SEO is done correctly. That's why it's crucial to know when to employ them and when not to.

We, the best SEO company in Kolkata, cover what is nofollow link in this post and why they're important for your website. 

What Is A Nofollow Link?

It's impossible to lower the value of links in SEO.

However, there are situations when you don't want search engines to pursue a certain link.

Nofollow tag is helpful in this situation. When you include it in a link, it notifies search engines that the link should be ignored and not used when indexing sites.

So, your rankings will be unaffected.

Want to know what nofollow link HTML looks like? 

<a href=”https://www.abc.com” rel=”nofollow”>

Besides basic Google nofollow, there are additional tags. Let's have a look at the distinctions between them.

Must Read: Off Page SEO: What Is It And How It Can Benefit You [2022]

What's The Difference Between Sponsored, UGC, and Nofollow Links?

• Sponsored - a nofollow tag that implies you've been paid to promote it or the links are for commercial purposes.

• UGC - a nofollow tag for comments and forum posts. So, people can’t take advantage of the UGC tag and post spamming links.

• Nofollow - When the other two don't apply and you don't want to pass your SEO power.

Let’s take a look at What is The Importance of Backlinks in SEO?

What Are the Benefits of Using a Nofollow Link?

By inserting a nofollow link on your pages, boost the SEO of your website. You may use these links on your website because:

• Look Natural: Make one link dofollow and the other nofollow if you use the same link numerous times on a page.

• Indicate That You Have Been Paid: Clear that you're being paid to promote, or the link is commercial. It will enhance your ranks and domain authority.

• Spam Prevention: The UGC nofollow link is the most effective approach to generate relevant comments on your website.

• Don't Want to Share Your SEO Advantage: Inform that you don't want to share your juice. It applies to links of rivals, dubious sources, or irrelevant sites to your sector.

Also check: 15 Most Common SEO Mistakes to Avoid in 2022

How Do You Determine Whether a Link has a Nofollow Tag?

1. Open "View page source" of your browser.

1. Then, in the HTML code, check for the link.

1. If rel="nofollow" is included, it is nofollowed. The links are dofollow by default.

There are also many Chrome plugins like Strike Out Nofollow Links to find them.

So, that’s all for what is nofollow link and their usage. As SEO experts Kolkata, we suggest including them inappropriate places. So, they will boost your ranking and link profile.