You can get some additional information in the Google SERP. That extra information is known as Google rich snippets. Know what is rich snippets and how they boost SEO.
If you look deeply at the Google SERP, you will see some additional information than others. The normal search result includes the title of the page, URL and description.
That extra information is known as Google rich snippets.
If you are a beginner, Google SEO rich snippets may be confusing. What precisely is it?
In this post, we will discuss what is rich snippets and how they boost SEO. Also, learn how to get them for your search results from the leading SEO company in Kolkata.
A Google snippet is a portion of a SERP.
For example, consider this:
Suppose you search for a chocolate cake recipe. Google will return you a results page with both standard snippets and rich snippets(rich search results).
In the standard Google snippet, you will see the title in blue, URL, and the page’s description. In rich search results, there will be additional information between the URL and the description.
A photo of the chocolate cake, the recipe's rating, preparation time, and calories all is included in this Google rich snippet. Therefore, it offers much more information than normal results.
That is what rich snippets are.
Depending on your site and material, there are various sorts of Google SEO-rich snippets. Some themes, such as recipes, can have carousels like rich search results.
The other themes that show Google rich snippets are:
Let's talk about how rich snippets boost SEO now that you know what is rich snippets.
Rich search results stand out from the rest of the SERP. They have a lot better appearance, and consumers gain more information without clicking.
This benefits your site's exposure. It also enhances your CTR, as users will have more trust in your result.
You'll get more traffic because of this.
That's not all! Rich snippets SEO affects your ranking in the long term. Google will understand the purpose of your content.
It will also discover that people like your page because of your higher CTR. It will boost your ranks for that search term!
Let’s take a look at Above the fold content SEO: How it improve rankings.
If you add structured data to your site, Google may provide rich search results.
Structured data or schema markup is a kind of code written in a specified format. When search engines interpret that, it provides rich snippets for that page.
We, the best digital marketing agency in Kolkata., suggest adding it in the JSON-LD format. Microdata and RDFa formats are also supported by Google.
You can use a rich snippet testing tool to preview your result. There are different rich data testing tools. But we recommend Google’s Snippet Preview.
So, we have come to the end of what is rich snippets and what their advantages are. If you feel it’s appropriate for you, give it a try!