4 Types Of Keyword In SEO You Need To Know!

Implementing an intent-based approach for your SEO and content helps your website to stand out from the crowd.

For that, build your SEO keywords list with different types of keywords. 

So, what are the various types of keywords?

We, leading SEO services Kolkata, consider four basic sorts of keywords for website SEO to categorize intent.

The intent of a term shows if the searcher wants to purchase something, compare prices, or just get information.

The more you grasp the purpose behind a keyword inquiry, the better you can respond. 

Read This: Keyword Research: How to Do It, Tips, Tools & Examples [2022]

Four Types of Keywords for Website SEO

We categorize the main keyword into four basic types of purpose that uncover a user's objectives behind doing a search. 

1. Informational Keywords

1. Commercial Keywords

1. Transactional Keywords

1. Navigational Keywords

With a brief description of each category, we'll figure out what they are.

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Informational Keywords

There are a lot of keywords with good search volume that don't lead to website conversions. Why?

People are merely looking for answers. 

These are referred to as informational keywords.

Most searches are done to get information. The searcher has a query for which he or she is looking for an answer. 

Consider your own Google and YouTube searches. You're looking for answers the majority of the time. Perhaps you have an issue and are looking for a solution.

This type of keyword doesn't result in a sale right away. But they provide a chance to communicate with prospective clients.

With this in mind, creating content that answers questions about your niche can be a fantastic idea. You can develop “how-to” blogs or videos. 

Must Read: What Is Quality Content And How Do You Create It?

Informational keywords examples:

• Nutrients in oats

• Celebrity birthdays today

• What's the difference between SEO and SEM?

You can see knowledge panels, carousels, and info boxes on Google's informative search results pages to give rapid answers.

When compared to commercial or navigational search, these keywords have a lower desire to take action.

But you should target them with useful quality material and educate your audience. It will help you create brand recognition.

Also, establish yourself as an expert in your field and gain the confidence of customers looking for answers.

Navigational Keywords

A navigational search is when someone searches for a business or brand name.

Sometimes people investigate brands or look for a precise description of a company. These searchers are more likely to want to go to the company's website. It's also probable that they've heard of the firm before.

Navigational keywords example:

• Pinterest

• Hubspot Blog

• What is the location of Domino's Pizza?

This navigational search shows that people are already familiar with the brand or product. They are looking for the right online or physical place to access it.

When the business is well-known, navigational keywords are a beneficial source of organic traffic.

It is critical to rank highly in SERPs for your own brand for eCommerce marketing. 

However, doing paid search advertising around a term with navigational search purposes is not a smart strategy.

Commercial Intent Keywords

Commercial intent keywords reflect the interest in certain items or services. 

When searchers want to learn more about a product or service, they use these types of keywords. They may want to verify their purchase decision, compare the products, or want free trials or discounts.

Find your main keyword with commercial intent. Develop comparative guides, lists, reviews, or how-to articles to target it and provide a better understanding of your offerings.

Your prospective clients may search your products or services with the goal of comparing them with your rivals. Or looking at pricing variations or discounts. 

Examples of commercial keywords:

• Discounts and offers on Adidas

• Flavours of Starbucks Coffee

• MacBook vs. MacBook Air

• iPhone 13 review

These keywords for website SEO have the possibility to reach an audience that may turn into future consumers. Because they reflect searchers’ desire to purchase or engage with some type of commercial intent.

Besides content marketing, it's a good idea to use search marketing to target them.

Transactional Keywords

Transactional keywords are the best types of keyword for search marketing. 

If anyone is using phrases like "buy," "discount," and "shipping" with a product name, they are most likely ready to place orders.

Because someone at the bottom of the purchasing funnel uses them, transactional keywords are also known as buyer keywords. As a result, these keywords are very useful when doing search engine keyword research and developing an SEO or PPC strategy.

Creating landing pages around transactional keywords may provide strong results. They have the highest intent to purchase or take immediate action. 

So, boost your sales by creating campaigns and highly optimized purchase pages.

Transactional keywords example: 

• Buy bitcoins

• Pizza shops near me with home delivery

• Netflix subscription

• Used 4 wheeler for sale

These searches may occur after someone has already looked for information, made a choice, and is ready to take action.

Words like "purchase," "subscription," and "for sale" are used in this type of keyword. As a result, Google Shopping advertisements appear on the SERP in return.

In most cases, these keywords will be more explicit, defining a product or service in more detail.

Conclusion

Understanding the various types of keywords and determining their purpose is crucial to developing an SEO keywords list.

We, the best SEO company in Kolkata, suggest doing search engine keyword research at all phases of the purchasing funnel. So, you can give answers to consumers' inquiries and lead them toward a purchase and have a high ROI.