To get the best results from your SEO efforts, you need to properly optimize every piece of your website content. For that, you'll need alternative text for images. Take a deeper look at what is alt text and the importance of alt text in SEO.
To get the best results from your SEO efforts, you need to properly optimize every piece of your website content.
You may have generated high-quality, useful material for your audience. Then strategically used target keywords in title, meta description, headings and texts.
So, your on-page SEO efforts are complete, right? What have you done to optimize your media components?
Do you know you can add SEO text in images? Along with optimizing the content of your website, making the images SEO friendly is very important.
For that, you'll need alternative text for images.
Images are a vital component of any blog or website to make that look good. It also boosts the user experience. So, alt tags SEO is becoming necessary to get greater prominence in SERP.
Being digital marketing company in Kolkata, we noticed many website owners forget about it or even ignore it. It's a big error to ignore adding alt text to images. Because it provides your rivals more chances to outrank you in search results.
In this post, we'll take a deeper look at what is alt text and the importance of alt text in SEO. You'll learn how to write alt text for images and do alt tags SEO. photos. Also, go through our handpicked best alt text for SEO examples.
So, what exactly is alternative text for images?
It's an HTML code you attach to photos on your web page that defines what the image is. It's roughly 100 characters long.
Search engine crawlers and screen reading bots can better understand the appearance and role of your pictures if you include alt text. It isn't always apparent to normal visitors.
Readers with visual impairments depend on website alt text to get extra information. You sometimes disregard it as part of your UX.
As a result, it provides improved online accessibility to visually challenged consumers. Also, search engine crawlers can correctly index your images. Thus, your chances of having those images appear in search results increase.
In addition, when an image file cannot load, alt text appears in that place. This description gives readers a clear view of the material on your page.
In the SERP, there is an image tab for image results. Now, Google inserts several images at the top of the main results page, before any organic text results.
While researching for our SEO services Kolkata, we noted pictures appear in 38% of Google's SERPs. And we expected this number to rise.
So, besides your best SEO efforts, your website's photos can become a source of organic traffic.
Along with that, there is five basic importance of alt text in SEO.
Let’s know each point in detail.
Millions of individuals are blind or partially sighted. They use screen readers to access internet material. It converts on-screen material into audio.
Screen readers struggle with images that lack alt text. Because they have no method of communicating the image's information to the user. They usually skip it or read out useless image filenames.
In their SEO starting guide, Google emphasizes the necessity of alt text for screen reader users.
To figure out what a page is about, Google looks at the words on it. Alt text is used to interpret the subject of images.
As a result, Google better understands not just the photos, but also the content. This may help them appear more often in image search results.
Google Images is the second-largest search engine in the world. It accounts for 20.45% of all internet searches. So, it’s more popular than YouTube, Bing, and other search engines combined.
This shows that there is a possibility of driving traffic through Google Images.
Alt text keywords make them show in Google Images or as image packs. Image packs are unique results that show as a horizontal row of image links at any organic position, even the top place on a SERP.
Pictures in Google Images or image packs are another supply of organic traffic.
If anyone finds that image relevant to their query, they may visit your website to learn more. So, it is one of the most essential importance of alt text in SEO.
The clickable words that connect one website to another are referred to as anchor text. Google uses it to learn more about the web page and its purpose.
Some connections are pictures rather than text.
According to Google:
Filling up the alt text of an image that you use as a link helps Google understand more about the website you're connecting to. Assume you're working on anchor text for a text link.
We already have seen that alt text improves the user experience for disabled people. It also improves the user experience for everyone.
Assume a visitor has a poor connection, and your website's pictures aren't loading. They will notice the alt text beside the broken link mark. So, they will understand what the picture would represent.
This will improve the user experience compared to not having alt text.
While search engines have improved their ability to crawl text information, they cannot comprehend visuals. To comprehend those pieces, they need to index them.
So, if your photos don't have alt text, search engines can’t comprehend them. Also, they will not know when to show them in search results. Thus, such images become invisible to search engines.
According to a survey, 59% of people believe that visual information is more significant than text.
To go to the top, you need to use every available source of traffic. It means you can't ignore traffic from picture search results. Therefore, adding alt text to images and optimizing every component of your website for better exposure is critical.
Simply include alt text keywords in the HTML code for the image element.
An image with an alt tag is as follows:
<img src="abc.jpg" alt="alt text for images">
You can add alt text without accessing the HTML code if you're using a recent CMS.
When uploading an image in WordPress, there's a space for alt text. You can easily change the title and write the best alt text for SEO.
Let's look at how you can optimize your alt text for improved search engine exposure.
Here are some recommended practices and critical points to remember for best alt text for SEO:
Remember to include alt text to form buttons as well. Otherwise, screen readers may skip them, preventing certain users from interacting with your website.
This is a widespread misunderstanding.
Don’t write alt text if the picture is only for decoration and doesn't include any significant information.
Some websites use symbols to segregate information. You shouldn't add alt text to them since they're meant to look nice. This will just frustrate screen reader users and will not add any "SEO value" to the website.
It goes the same for generic or stock photos. For visually challenged readers, including generic alt text isn't beneficial since it's information they don't need to know.
But there's one thing to keep in mind...
If a picture doesn't need alt text, it's better to leave the alt tags SEO empty. So, most will ignore those.
Here's a sample of how it appears.:
<img src="baking.gif" alt=" ">
The best alt text for SEO format is to be very detailed while avoiding keyword jamming. Like you are reading alt text instead of viewing the image, wouldn't you want it to be as accurate as possible?
Here are a few alt text SEO examples:
Bad: <img src=“cake.jpg” alt=“picture of cake”>
Okay: <img src=“cake.jpg” alt=“cake”>
Good: <img src=“cake.jpg” alt=“fruit cake”>
Best: <img src=“cake.jpg” alt=“fruit cake with whipped cream”>
Normal alt text: <img src="apple.png" alt="apple">
Ugly alt text: <img src=”apple.png” alt=” whole green apple in a basket on kitchen shelf”
This isn't really helpful. Sure, it's a bit detailed, but people don’t need such information.
Good Alt Text: img src="apple.png" alt="green apple in basket">
This is a lot better than the normal example. It's properly detailed, and it's not simply an image of an apple.
Ugly Alt Text: <img src=”apple.png” alt=””> <img src="apple.png" alt="apple green apple apple basket apple in a basket">
Please don't use this kind of writing in your alt text. The first ugly example lacks alt text entirely, while the second displays keyword jamming.
What's wrong with these alt texts? There are just too many mentions of apple. Utilizing alt text to jam keywords into broken sentences adds unnecessary filler and detail to the image.
As the best digital marketing services in Kolkata, we consider alt text optimization crucial. But it isn't all about alt tags SEO. Also, consider filename optimization, serving responsive images, and long loading time.
It is not the primary focus of your SEO strategy, but among those minor but crucial factors that should not be ignored. Otherwise, you're giving your competitors more chances to outrank you in search results. As a result, anytime you post an image to your site, make it a habit to include alt text.
Now, how do you create alt text for your blog posts and webpages? Do a simple audit of your current content. Discover where alt text might be added to previously untagged images. Monitor how your organic traffic changes as you add fresh alt tags to the sites.
The more photos you optimize, the more effective your SEO approach will become.