What Is An Ideal Blog Post Length?

While planning your blog content marketing strategies, one of the major questions is what is the best length for blog posts. But being SEO expert in Kolkata, we assure you it's unnecessary to strive for a certain word count always. 

Your goal should be to produce a comprehensive and well-researched piece that is as long as it needs to be. 

But still, what is the ideal blog post length for SEO? It's a crucial and often asked query. Many novice bloggers can’t determine if they should produce longer or shorter blog content.

We'll answer this and explain why and how the length of your blog post may help you reach more people.

Knowing blog post word count is an important aspect of your success, whether you're a beginner or a seasoned blogger. 

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Let’s find out the best length for blog posts. We'll also tell you SEO blog length best practices to help you attract more readers, increase interaction, and more.

The Best Blog Post Length for SEO

"Attention spans are shorter than ever," and "people just want bite-sized information," are undoubtedly phrases you've heard. However, this does not imply that your blog content should be brief.

When it comes to the best blog posts, the longer the better.

While people want quick answers, the average blog post length is increasing.

According to HubSpot surveys, the minimum blog post length for SEO is 2,100-2,400 words.

But, whenever you start writing your blog, remember that not all blog entries must be lengthy. Even if your postings are shorter, there is still plenty of potentials for them to rank.

We, SEO company kolkata have seen our shorter blogs successfully ranked. For that, follow the SEO best practices, such as:

• Backlinking in the right way.

• Trying to get a hold of Google's featured snippet.

• Alt-text with target keywords

• Choosing the correct keywords.

• Developing authority in a domain and in a certain niche.

• Incorporating multimedia into the text of your piece (videos, social media embeds, etc.).

Calculate The Best Length For Your Blog Posts

Many elements go into determining the average blog post length! We'll go through how lengthy your blog should be. Also, why is content length so vital for effectiveness?

Do you know? The greater length equals more leads. But before you start getting leads via your blog, we hope you have a content strategy in place.

Use Of Blogs Of Different Lengths

There's a popular belief that the shorter the post, the more likely it is to be read. We're here to dispel this fallacy and tell you the reality!

Here are the different lengths of blogs and their respective values:

Between 200 and 400 words: This brief blog content is ideal for generating conversation and participation. They provide little social shares and aren't SEO-friendly. You can use it just for product or service details and discussion.

Between 400 and 600 words: You may think that it is the minimum blog post length. But actually, they are considered shorter blogs. These aren't instructive. Rather, they're short, easy readings for people who aren't much involved. 

We noticed this length is great for social sharing and interaction. But they're too short to generate website traffic or impact SEO.

Between 600-1,000 words: This blog post word count is for instructive articles written in a journalistic manner. These postings are ideal for including influencers, reference links, and escalating SEO.

Between 1,000-1,500 words: These lengthier pieces may have a significant influence on lead conversion. But that depends on your audience. For driving organic website traffic, length is a significant weapon. It supports quality link building, collaborations, and call to action.

Between 1,500 to 2,500 words: Search engines prefer lengthier content, so these articles are referred to as "Google go-getters." While serving SEO services Kolkata, we witnessed the highest-ranking postings are 2,450 words long. 

Long blog content offers a lot of relevant reference links to influencers, educates your audience, and includes downloadable information. Therefore, you get much organic search traffic.

The blog post ideal length varies depending on what you want to achieve. However, there is one thing common - long-form material reigns supreme.

In fact, most bloggers these days write entries that are over 1000 words long.

Obviously, lengthier blog articles take longer to produce than shorter ones. But there are several advantages to doing so.

Also Check : What Are Meta Descriptions And How To Write Them?

In the next part, we'll look at their advantages.

The Advantages Of Longer Blog Posts

Lengthy blog entries provide your visitors more value and address all of their questions in one spot. As a result, you position yourself as an authority in your industry.

It also performs better in practically every measure, giving greater value to readers and showcasing your experience.

Let's look at some additional advantages of long-form blog articles.

1) Extends The Average Time Spent On The Webpage

Users will remain on your website longer if your blog post word count is high. The longer they spend on your site, the more likely they will return to see more of your fantastic content.

According to UberSuggest, people remain on the long-form blog content page 40% longer than on the typical page. They also looked at 25% more pages than the average visitor.

However, all of your blog's visitors will eventually go.

So, it is a fantastic idea to add an exit pop-up. Thus, you can convert your blog readers into email subscribers. When a person is ready to leave your website, this pop-up will encourage them to subscribe to your email newsletter.

2) More Social Media Shares

Long-form blog content is more likely to be shared on social media.

According to QuickSprout, posts with less than 1,500 words garnered 174 tweets and 59 Facebook likes on average. Over 1,500-word posts receive an average of 293 tweets and 72 Facebook likes.  

So, you can attract more visitors to your blog by increasing social media shares. 

More visitors means you rank higher in search engine results. So, let's look at blog post length for SEO in more detail.

3) Improves SEO Ranking

Optimize your blog content for SEO to attract more visitors to your website. This involves things like employing relevant keywords, providing internal links, developing legible URLs. And ensure that your website structure is SEO friendly.

Must Read: 15 Proven Tips for Your Blog Post SEO Optimization

However, blog post word count impacts how well your material performs in search engines. Longer blog entries get a higher ranking.

Why Do We Believe That Longer Blog Entries Are Better For SEO?

Many studies have shown a link between content length and the factors important for optimal SEO performance.

1) Long Content Receives More Backlinks

One of the most essential Google ranking elements is backlinks.

We know this since the PageRank algorithm is built on them. Backlinks are often mentioned in the context of ranking valuable sites by Google.

There is a big positive association between word count and backlinks if you look at the data. Longer blog entries seem more impressive, which is why they get more links.

But don't get caught up on the length. Concentrate on adding as many link-worthy elements as possible.

2) Get More Organic Traffic

There is a modest positive link between content length and organic traffic. We assume Google prefers lengthier material of up to 2,000 words.

First, there is a relation between word count and backlinks (up to 1,000 words). You already know how crucial backlinks are for ranking.

Second, lengthier material is more complete and includes more subtopics by default. As a result, it is more likely to rank for long-tail keywords.

Now you know your blog post ideal length, let’s see how to form lengthy blog content.

Best Way To Write A Long-Form Blog Post

Writing a 1000+ word blog article may seem difficult if you mainly write short blog posts.

You may wonder how long a 1000-word blog takes to write. It all relies on your niche and the topic you're writing about.

If you're new to writing and know little about the subject, a 1000-word blog post might take you 3-4 hours or more to complete. However, if you're a skilled writer with knowledge of the topic, you may create a 1000-word blog article in under an hour.

Use strategies like the following to help you create the best blog post:

• Before you write, you must do all of your research.

• Making a precise outline to serve as a guide

• Identify your target market to determine the word count 
  

• Breaking up the long blog by using paragraphs, listings, images, etc. It will optimize the blog length for SEO  
  

• Ensure the readability, accuracy, uniqueness and usefulness of the content before publishing.
  

Users should be able to read your blog content easily. However, the longer your blog article, the more difficult it is to retain your reader interest, and no one wants to read it. Keep your sentences brief, use fewer phrases in each paragraph, and use simple terms instead of tough ones to increase the readability of your blog entries.

• The strategy of marketing: There's no use in wasting time crafting a fantastic long-form piece if no one reads it. It's essential to determine how to advertise a blog article.

Walk a fine line between creating long, informative posts and knowing how to properly market them. So, you can have a successful blog that will exist for a lot longer.

But keep in mind that meeting the word limit and creating your piece as quickly as possible isn't the only goal.

Ensure that you haven't overlooked anything crucial. Start by studying what's important. That way, you may keep your content relevant and valuable.

Examining the top-ranking sites for similarities is a simple method to accomplish this.

You may also do a content gap analysis to see which keywords several top-ranking sites rank for. Then skim the report for subtopics and essential points.

It's Not Just About the Blog Post Word Count

Writing lengthier blog content benefits both your followers and your site's success. But don't run after the word count or the elusive ideal blog post length.

Nevertheless, there isn't an ideal blog post length for every topic!

Rather, focus on providing your target audience with meaningful long-form content.

It's time to put an end to our preoccupation with word counts. Instead, write informative blog pieces that attract readers and adhere to SEO best practices.

You're ready to start writing now as you know how lengthy a blog article should be!